THE FIVE PILLARS SCORECARD

Is your marketing actually working?

Score your business against the five pillars every growing service business depends on.

25 quick checks, an instant result, and a clear place to start.

Reygate & Co The Five Pillars Scorecard

The five pillars of marketing that wins work

Brand & Positioning

Can people say who you're for, and why you, in one sentence?

Website & Findability

Are you found, checked and trusted before the phone rings, including in AI search?

Content &
Social

Do buyers trust you before they need you?

Paid
Advertising

Are your ads scaling what works, or paying to send people somewhere that leaks?

Pipeline & Retention

Are enquiries answered fast, clients kept and referrals asked for?

Most firms can't say what their marketing is actually doing

22.7%

of UK SMEs don't measure their marketing performance consistently

71%

of professional services buyers find a new firm by asking someone. When happy clients don't refer, it's usually because nobody asked

8% vs 15%

how often people click a normal search result with an AI summary on the page, compared with none

Initiate a Productive Dialogue

Complete the form with contextual information regarding your challenges, timelines, and desired outcomes, and our team will respond promptly with an evidence-based recommendation framework.

FAQ

  • Yes. Your score, breakdown and where to start are yours, with no payment and no catch.

  • About five minutes. It's 25 quick questions, answered one at a time.

  • Growing service businesses, typically 20 to 200 people, where marketing is either nobody's job or sits with one or two people without senior direction. Smaller firms are welcome to take it too.

  • We use them to follow up about your results. We won't add you to marketing emails unless you tick the box. [Privacy policy]

  • Only if you book one.

  • A full review of all five pillars using your real data: analytics, ad accounts, CRM, competitors and AI visibility. You get a written report, a walkthrough and a prioritised 90-day plan for £1,500. Work with us within 30 days and the full fee comes off your first month.